'Educational Institutions Should Provide Relevant Information Online'

Chandigarh, May 24 -- A digital marketing seminar 'HT Campus Digi Wise' focused on helping educational institutes of tricity fine tune their strategy was organised at Hotel Shivalik View, Sector-17, on Friday evening.

The seminar, organised by htcampus.com and Google India, saw a large number of representatives of private as well as government institutes participate.

While introducing the seminar, htcampus.com business head Ruchir Arora said that the organisation has so far held 8-10 seminars in different parts of the country to educate various educational institutes to evolve a marketing strategy for themselves.

Addressing the seminar, Arora said that the idea behind the move was to educate people about the emergence and strengths of the digital media, and how parents and students could use it as a tool to select institutes for higher education.

"According to a study conducted last year 60% of parents and students searched web before selecting institutes for higher studies," said Arora, underlining that educational institutes should provide details of infrastructure, reputation and fees, among other things online as these are most searched for.